Hvad kan vi lære af Kina om next step af Social Media?
Hvis du vil kigge ind i, hvad den nære fremtid vil bringe inden for sociale media – og de indbyggede kommercielle muligheder – er Kina en god krystalkugle.
LÆS MERE
#78 Social Marketing
Why Social media often fails to impress the C-suite
As companies have witnessed a change in their customers’ purchasing behaviour and a fragmentation of the media landscape, they are not only rethinking the way they interact with their customers, but also how they organise. In line with these changes, involvement in social media is becoming the norm. But how to master these new media?
LÆS MERE
Is Content Marketing the death of traditional Danish media?
Journalism is in trouble. Except for when it comes to Content Marketing. In traditional media journalists must create more and more content in less and less time. To really go in depth is rare, but journalists working with Content Marketing often get the resources to do so
LÆS MERE
Sociale medier er B2B-branchens (nye) bedste ven
I den seneste udgave af Market Community var der divergerende holdninger til sociale medier som markedsføringskanal for virksomheder i B2B-branchen. Netop det emne har jeg – ikke overraskende – også en mening om.
LÆS MERE
3 Danish CMOs present the skills marketing needs
The future of marketing will be driven by data. This was the rather surprising result of our interviews with the heads of marketing at Maersk Line, Carlsberg Danmark and Secunia.
LÆS MERE
How to succeed at Social Selling
Even though social selling might sound like a simple philosophy, it can be a bumpy road to success. Some sales reps expect that marketing can ensure that social selling succeeds, which is a huge mistake.
LÆS MERE
Derfor er LinkedIn ikke spild af tid for B2B virksomheder
Nogle mener at marketing via sociale medier var spild af tid for de fleste B2B virksomheder, bl.a. grundet at aktiviteterne på de sociale medier er ressourcekrævende, at udbyttet ikke altid er nævneværdigt og at indsatsen derfor måske er bedre brugt på mere traditionelle marketingtiltag.
LÆS MERE
So you are PR Manager, so what?
Have you ever experienced that people have a hard time understanding what you actually do for a living? Well, as a PR Manager in the lifestyle industry, I experience that all the time
LÆS MERE
Why Social Media is a waste of time in B2B marketing
Social media always seems to create a lot of buzz, what’s trending, what’s not; everyone seems to be involved. But, if you are in B2B marketing, is there actually a positive ROI to be found from using social media? We often hear success stories – but how many of these are actually from the B2B side?
LÆS MERE
The power of audience trumps the power of your marketing
It is a reality all brands and marketers must come to. Who has stronger influence on the awareness, consideration, purchase, and loyalty of your brand? You the marketer or others telling friends, family, and colleagues about the positives and negatives of your product or service?
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