Telefonisk kundeservice er en professionaliseret og fuldt indarbejdet disciplin i danske virksomheder. Men hvad sker der, når kunderne beder om råd eller kritiserer virksomheden i de sociale medier? Social customer service har trange kår i dansk erhvervsliv, som forpasser en oplagt mulighed for at skabe gode kundeoplevelser.
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There’s a blog learning curve: Your blogging results improve as your knowledge of blogging increases over time.In manufacturing, this is called the experience curve.
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Understanding what to do when things go wrong is a critical aspect of any effective social media plan. Daniel Craig, advisor to some of the world’s leading hotel and travel brands, discusses the importance of being prepared to handle, and avoid, a social media meltdown.
LÆS MEREAGENDA 1. BIG DATA, WHAT AND WHY Big data is everyone’s business whether you like it or not. Surprisingly many companies report return on investments, but there is much more work to be done. 2. FOUR M-O-R-E STEPS RECOMMENDATION Avanade’s survey has resulted in four steps on how to capitalize from your Big Data: Merge, Optimize, Respond and Empower. 3. BUILDING BLOCKS FOR MANAGING BIG DATA The key blocks are Digital Strategy, online digital platform, internal collaboration, BI and – most importantly – the glue that binds it all together....
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Lad det være sagt med det samme, direktionerne vil snart se noget ROI på de mange investeringer, der er foretaget i sociale medier. Intet ondt ord sagt om medie- eller reklamebureauer, men giver det virkelig værdi at få en ugentlig rapport tilsendt med tilvækst i likes og kommentarer? Det synes vi heller ikke. En kritisk kommentar om din virksomhed, kan accelerere mens du er til frokostpause, og så skal du kunne reagere hurtigt. Hvad skal du egentligt bruge alle de datafiler til?
LÆS MERESocial Media Gardening
LÆS MEREAGENDA: Søren Hansen Reumert, Head of Online Communications & Social Media at Danske Bank Personal Banking shares his experience on how to use social media to improve customer satisfaction. Learn: – How to exploit Social Media opportunities – How to make strategies and plans for the use of social media in a customer oriented context – How different purposes can be fulfilled through different social media platforms – Why he doesn’t measure the value of Social Media – How to find the needed tools to make best use of social media “We have made an active decision not to...
LÆS MEREAGENDA: Bianca Nesgaard, Director of Brand Activation, Pandora A/S shares her experience on how to conduct global marketing and create global brand engagement through the use of social media. Learn this: – How to exploit Social Media marketing opportunities – How to make strategies and plans for the use of social media globally – How different marketing purposes can be fulfilled through different social media platforms – How to set the right KPIs for Social Media Marketing – How to find the needed to fully exploit the Social media opportunities...
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Hver dag inddrager virksomheder sociale medier som en del af deres kommunikation, men det er langt fra alle, der kommer til at få succes med det. Hvis organisationen ikke er med på de nye teknologier, kan man være næsten sikker på, at man spilder sine penge.
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Sociale medier. I udgangspunktet et fænomen til social interaktion, i dag et stadigt vigtigere værktøj for virksomheder til at skabe opmærksomhed om deres produkter og brand.
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Løft dit data-setup med en CDP
