Emotional mechanims in stores

It is a well accepted fact that using emotional mechanisms in-store is critical for increasing customer spend. It is also clear that this is accomplished by stimulating the senses in ways that could include background music, a familiar scent or a composition of particular shapes and colours. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner.

Other than these three salient guidelines, the recipe is very unclear because the potential list of ingredients is countless. It is a jumble of different options. To successfully navigate all the possibilities, it is necessary to stay focused on the final goal: to sell more.

Selling even more

The key question is, “What motivates customers to buy more?”. The short answer is that  the sale depends on the customer’s mood. Happy customers buy more. An example of this could be a clothing store that chooses to have a ballerina dance around the store. This would likely attract curious visitors who will end up buying more because they are amused and happy to see the ballerina. However, this ploy will only increase sales over