Google’s Digital Marketing Evangelist: This is how you boost your digital Ad’s

I love data. Lots of data. Data, data, data. Data is so great, because it allows us to make smarter decisions, says Avinash Kaushik, the Digital Marketing Evangelist at Google. MARKET has talked to Avinash Kaushik about his long-lasting love affair with data and Web analytics - version 2.0.

The Indian-born Avinash Kaushik is a Web Markting Evangelist. He wasn’t given that title by God himself, but by Google - his employer - and in these digital times, what’s the difference?

Making sense of all the data in the world is a tough assignment. But God - eh, Google - couldn’t have picked a better person for the job than Avinash Kaushik.

- I just loooove data, says Avinash Kaushik while he excitedly jumps up and down in his office at Googleplex in Mountain View, California.

This love of data has resulted in a new book, which Kaushik has called “Web Analytics 2.0”.

- What is different in the Web analytics 2.0 era?

- In the beginning almost all Web analytics were centered on server-logs. And all