Why no one is reading what you're writing

I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy. They have high hopes for increased website traffic, email subscribers and sales. New content is frequently published to the blog. Weekly email newsletters are sent out with helpful information and tips, and social media updates are posted regularly. And yet, there’s just one tiny problem: No one is reading what you’re writing.

When you’re investing huge amounts of time and resources into your content marketing strategy, it can be disheartening when your content doesn’t get the traction you think it deserves.

This is one of the most common complaints I hear from business owners who are investing in a content strategy.

Following are five reasons no one is reading what you’re writing…and what you can do about it:

1. Your content doesn’t have a unique angle

Take this article, for example. I could rehash the same old points in the hopes that you haven’t already read dozens of articles on this topic.

But, I know that you’re reading this because you’re looking for ideas you haven’t thought of before. Your audience is