Branding is irrelevant in the age of the social networks. The consumer wants facts, not a fictional story about a product, a brand...læs mere

It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this...læs mere

Brands are topics of conversations on social media. No surprise there. But online conversations are less about the actual brands a...læs mere

Generating quality leads is a top priority of most marketing departments in today’s B2B companies. Getting quality leads with a ...læs mere

Det er en udfordring for stort set alle der arbejder med E-mail marketing, at få kunder og webside besøgende til at tilmelde sig...læs mere

In this dialogue brought by MARKET, Trine Tirsgaard, Microsofts’s Director of Consumer Marketing in Western Europe, and Shai Ide...læs mere

Facebook is not only the most popular of the many social networks; it’s also the most prone to changes. What worked well just a ...læs mere

Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that wome...læs mere

Are you getting enough traction with you blogging efforts on social media? Do your readers spend several minutes on your blogs or ...læs mere