Hvor meget kan du optimere din virksomhed og dine marketingprocesser, hvis du kan gå fra dage til minutter eller fra timer til sekunder, når du analyserer dine kunders adfærd? Big Data indeholder et kæmpe potentiale for ny og mere fintmasket kundeindsigt, men der skal ’big analytics’ til for at høste den forretningsmæssige værdi.
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Big Data – hvorfor skal det interessere dig? Ifølge IBM genereres der hver dag 2.500.000.000.000.000.000 byte data! Og 90% af alle data, der nogensinde er genereret, er genereret inden for de seneste to år. Det er jo noget af en stigning. De, der kommer til at få størst udbytte, er de organisationer og iværksættere, der kan omdanne disse massive data til reel værdi. Men hvad indebærer det? Hvad skal vi konkret gøre? Og hvordan tager vi det første skridt? Svarene ligger i begrebet Big Data! Hvem kan få noget ud af Big Data? Alle! Big Data påvirker os alle...
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LÆS MEREAGENDA 1. WHAT IS BIG DATA Bringing data together and acting on them is what big data is all about. 2. THE CUSTOMER EXPERIENCE How you exploit Big Data to deliver true value to your customers. 3. WORLD IS COLLIDING Things that use to be separate in the organisation are now coming...
LÆS MEREAGENDA 1. BIG DATA, WHAT AND WHY Big data is everyone’s business whether you like it or not. Surprisingly many companies report return on investments, but there is much more work to be done. 2. FOUR M-O-R-E STEPS RECOMMENDATION Avanade’s survey has resulted in four steps on how to capitalize from your Big Data: Merge, Optimize, Respond and Empower. 3. BUILDING BLOCKS FOR MANAGING BIG DATA The key blocks are Digital Strategy, online digital platform, internal collaboration, BI and – most importantly – the glue that binds it all together....
LÆS MEREAGENDA 1. How big is Big Data? Emerging new ways of doing things, of living really, are today generating data that has been loosely classified as “Big Data”. But how do we quantify Big Data? 2. Why Big Data matters Big Data matters not only because of the technological challenges it imposes – and it will often be the intangible effects that will transform the way we work and live. In essence, Big Data matters because it captures not only things but also individuals’ behaviour and thoughts at a very fine level of granularity in near real-time! 3. Big Data strategy – a few prerequisites to get started Map out and proritize your use case(s) What are your capabilities? What are you willing to...
LÆS MEREAGENDA 1. The three V’s Big Data is defined by the three V’s: Volume – increase in amount of data, velocity – increase in speed and variety – increase in range of data and sources. The output of data will therefore increase faster than the ability to interpret them. 2. Trust is central Institutions and companies have to be transparent in what personal information is used for and NEVER try to cheat: it will come out sooner or later. Trust takes time to build but can vanish in a second! 3. Dr. Jekyll and Mr. Hyde Big Data is – like most new technologies – a Dr. Jekyll and Mr. Hyde phenomenon. Director Emeritus Johan Peter Paludan concludes this presentation by showing how collecting data can be used both in good and bad...
LÆS MEREAGENDA 1. What is Big Data? Big Data is everywhere – Market signals, sensors, social media content, e-mails, video content and click streams. 2. Why should we care? Growth and welfare comes through technology, data and people. Use Big Data to get to know your customer and be more relevant. 3. How do we get startet? Big Data is out there. Open your eyes, identify, collect and visualize and gain the competitive...
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Vejen til succes på sociale medier som virksomhed er som at køre jeep i et krævende terræn. Konstante ændringer i underlag og landskab kræver en fast hånd på rattet – klar til konstante små justeringer så jeepen ikke kører fast.
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Digital strategi – fra lead til kunde
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Marketingcapacity.com på 30 minutter: Introduktion og live-demo
