How nudging fits into marketing as a discipline
Part 3 of 5: How nudging fits into marketing as a discipline
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
- How nudging is used succesfully by marketing
- Examplers on the use of nudging in Supermarkets
- How nudging is effective advertising
- What ‘superficial nudging’ is
”Nudging fits in marketing as an extension of traditionel marketing principles and strategies. The special thing about nudging is that it relays on a set of knowlegde, so nudging has its originates within behavior economics, which is the study of how people diviate from what they ought to do from a rationel perspective. So nudging is deeply rooted in the science part of marketing” – Pelle Guldborg Hansen