Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging | 0 |

How nudging fits into marketing as a discipline

Part 3 of 5: How nudging fits into marketing as a discipline

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

Learn about:

How nudging is used succesfully by marketing
Examplers on the use of nudging in Supermarkets
How nudging is effective advertising
What 'superficial nudging' is

''Nudging fits in marketing as an extension of traditionel marketing principles and strategies. The special thing about nudging is that it relays on a set of knowlegde, so nudging has its originates within behavior economics, which is the study of how people diviate from what they ought to do from a rationel perspective. So nudging is deeply rooted in the science part of marketing'' - Pelle Guldborg Hansen

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About The Author

Pelle Guldborg Hansen

Pelle is the behavioral researcher and Chief Executive at iNudgeyou. Pelle holds a PhD in Game Theory from Roskilde University, and his primary research is on social processes, norms, and coordination from a game-theoretic perspective. Since 2009 he has applied this knowledge to the making of various forms of choice- and behavioral architecture in public policy with a special emphasis on how to use Nudge as a means to behavioral change.