How to understand nudging
Part 1 of 5: What is nudging
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREAuthor: Pelle Guldborg Hansen
When to use nudging
Part 2 of 5: What kind of problems or opportunities calls for nudging to be used?
Pelle Guldborg Hansen, who is the behavioral researcher and Chief Executive at iNudgeyou, shares his knowlegde on nudging in marketing.
LÆS MEREHow nudging fits into marketing as a discipline
Part 3 of 5: How nudging fits into marketing as a discipline
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREHow to see the potential in nudging
Part 5 of 5: What kind of businesses use nudging?
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MERE
Nudging: How to Sell the Serious Stuff to Homer Simpson
During the last 40 years significant scientific progress has been made in uncovering the irrational psychological factors that systematically influence Humans – whether acting as citizens, colleagues or consumers.
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