Pelle Guldborg Hansen, Author at MarketCommunity.com

How to understand nudging

Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |

Part 1 of 5: What is nudging

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

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When to use nudging

Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |

Part 2 of 5: What kind of problems or opportunities calls for nudging to be used?

Pelle Guldborg Hansen, who is the behavioral researcher and Chief Executive at iNudgeyou, shares his knowlegde on nudging in marketing.

LÆS MERE

How nudging fits into marketing as a discipline

Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |

Part 3 of 5: How nudging fits into marketing as a discipline

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

LÆS MERE

How to see the potential in nudging

Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |

Part 5 of 5: What kind of businesses use nudging?

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

LÆS MERE

Nudging: How to Sell the Serious Stuff to Homer Simpson

Posted by Pelle Guldborg Hansen | May 28, 2015 | Artikler, #76 Nudging |

During the last 40 years significant scientific progress has been made in uncovering the irrational psychological factors that systematically influence Humans – whether acting as citizens, colleagues or consumers.

LÆS MERE

Author: Pelle Guldborg Hansen

How to understand nudging

When to use nudging

How nudging fits into marketing as a discipline

How to see the potential in nudging

Nudging: How to Sell the Serious Stuff to Homer Simpson

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