Content Marketing: Stop talking about yourself

You can no longer interrupt your customers with sales messages or mediocre content they don’t care about. You need to create content they actually want to engage in. But how do you do that? MARKET has asked Joe Pulizzi, one of the world’s leading experts on content marketing. And his points are clear. Stop talking so much about your products and services and create consistently, sharable content instead.

Content marketing is on everybody’s lips at the moment. MARKET has set up a meeting with Joe Pulizzi, founder of The Content Marketing Institute and, in his own words, the poster boy for content marketing. He evangelizes content marketing around the world through keynotes, articles, tweets and books. We were lucky to catch him in between.

Content marketing is one of the buzzwords of the world right now, so please tell us, what’s all the fuzz about?

Haha, well content marketing as a term is new, but in practice it is more than a hundred years old. The first example of content marketing goes back to 1895, where John Deere began publishing a free magazine, The Furrow Magazine, which solved the daily problems of farmers.

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