Spilder I penge på jeres messer?
De fleste virksomheder bruger en stor del af deres marketingbudget på deltagelse på messer. Messer er blevet måden at møde både potentielle nye kunder på samt hilse på gamle, eksisterende kunder.
LÆS MERE
Tag: Branding
Sådan bygger du relationer til dine kunder digitalt
At få glade kunder er nemt nok. Men det er straks sværere, at få dem til at blive ved med at være glade – og loyale. Dog er der en måde, der næsten altid virker: Lær dine kunder bedre at kende.
LÆS MERE
Storytelling – it’s personal!
I was thirteen and convinced that I would transform into a preppy East coast college girl if I just got that classic white Marco Polo blouse. Buying that blouse might not have changed my life but it was the first time I was truly seduced by a fashion campaign.
LÆS MERE
6 Ways to Engage Employees in Your Social Employer Branding
You are responsible of getting your employees to engage in your company branding. Maybe you have already encouraged your employees to share your social media content? Or maybe you are writing articles about your talented employees?
LÆS MERE
Content Recycling: Sådan får du mere tid til content marketing
Det kræver tid og ressourcer at holde trit med markedets krav om aktuelt, originalt og genialt content, der rammer målgruppen præcist. Men eksisterende content er heldigvis en guldgrube for virksomheder, der giver sig i kast med content marketing. Man kan spare tid på content marketing ved at benytte sig af content recycling, og samtidig generere flere leads, øge sit salg og skabe loyale kunder.
LÆS MERE
Why Blogging probably is your most important Social Media activity
Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about blogging first. No other endeavor can be better to promote you or your brand as a subject matter expert.
LÆS MERE
How to build trust and win your customers’ hearts
What are the brands you patronize and continually purchase? I’ll bet they are brands you respect and trust. Creative advertisements can get your attention, but if the brand generates unsubstantiated claims, their trust is lost.
LÆS MERE
Online stories show great potential for marketing and branding
When you talk about a good story, you are actually talking about “narrative desire”. The story created a desire in you – and then it satisfied that desire. You want to know more about the characters in the story – and you want to know what happened next.
LÆS MERE
Branding matters more than ever
The digitalisation of the buying process and customer experience has fundamentally changed how companies see their brand. Some pundits state that brands are now formed and owned by customers.
LÆS MEREDDA15: Jakob Stigler’s keynote for DDA15 on viral marketing
One of the keynote speaker at Danish Digital Award 2015 was the Nordic Chief of Be On Nordics, Jakob Stigler, who talked about the buzzword, viral marketing.
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Sådan får du styr på din digitale proces
