YouTube er den næststørste søgemaskine i verdenen efter Google. Hvert minut bliver der uploadet 300 timers videoindhold, og YouTube har 1 milliard brugere hver måned, så hvordan sikrer du, at dine videoer ikke forsvinder i mængden?
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Dine produkter og services har internationalt potentiale. Måske er det allerede bevist med de første kunder om bord? Fagligt relevante medier og blogs kan hjælpe B2B-virksomheder til ny salgsvækst på nye markeder.
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Forretningsmodeller, kundernes købsadfærd, måden vi kommunikerer på og hvordan vi indretter vores virksomheder ændres heftigt i disse år som følge af digital transformation.
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I Brian Halligans og Dharmesh Shahs meget anbefalelsesværdige bog “Inbound Marketing: Attract, Engage and Delight Customers” er hele kapitel 14 dedikeret til en diskussion af og en række anbefalinger til hvilke typer marketingmedarbejdere, man skal ansætte og udvikle i fremtidens virksomheder.
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From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.
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Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about blogging first. No other endeavor can be better to promote you or your brand as a subject matter expert.
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Using a blog for your business website can be a great way to connect with customers and strengthen your brand. That’s why a business blog is one of the most cost-effective and easiest ways to promote your business.
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A study of Denmark’s 98 municipality websites and the 98 largest corporate websites* shows that municipalities are doing a better job than private companies in terms of offering responsive websites that fit the growing user needs for mobile browsing.
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Every advertiser should add mobile to their marketing mix – period. Mobile increases the overall performance of campaigns across all channels. In a recent study, we found that consumers who see ads in multiple channels convert 24 percent more often than those who see them in one channel.
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So many mobile marketing options are available… But where does one start? Is SMS still relevant? Should you focus on mobile search? What about mobile banner ads and video?
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Leadgenerator – sådan får du de leads du skal bruge
Digital strategi – fra lead til kunde
Sådan får du styr på din digitale proces
