Insights on Marketing & Technology

Market #76

Nudging
The Power of a Nudge: Little nudges with big impact

The Power of a Nudge: Little nudges with big impact

Dr. Michael WuChief Scientist at Lithium Technologies

Cognitive psychology and behavioral economics have demonstrated again and again that small and apparently insignificant contextual changes can have a major effect on people's behavior. I will in this article present several famous examples of how small changes of context can nudge people’s behavior significantly. I will also dive deeper to understand the real power of a nudge.

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Nudging: A Very Short Guide

Nudging: A Very Short Guide

Cass R. SunsteinRobert Walmsley University Professor at Harvard Univeristy

This very short guide to nudging is written by Cass R. Sunstein, who is seen as one of the founders of the concept, nudging. The guide offers a general introduction to the idea of nudging along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.

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