Insights on Marketing & Technology

Market #74

Danish Digital Award
Here are the winners of Danish Digital Award 2015

Here are the winners of Danish Digital Award 2015

Rine Lindeskov SøgaardAssistant Editor at MARKET Community

The first year of Danish Digital Award went beyond all expectations. Last night creative people from companies, bureaus and agencies where gathered at VEGA to honour the best digital solutions of 2015.

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Shortlist for Danish Digital Award 2015

Shortlist for Danish Digital Award 2015

Rine Lindeskov SøgaardAssistant Editor at MARKET Community

The tension is rising, and DDA is closing in on a decision. The jury has now decided which submissions, within the 15 categories, are nominated. Get an overview of the creative submissions here.

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Customer or Citizen Experience: Helping is the new selling

Customer or Citizen Experience: Helping is the new selling

Line Kierulf DahlDigital Brand Manager at McDonald's Denmark

What makes customers choose the same product or service over and over?
‘’Customer or Citizen Experience’’ is one of the categories at the Danish Digital Award. MARKETcommunity has asked Line Kierulf Dahl from McDonalds Denmark, who is chairman of the particular jury, how she describes great customer or citizen experience and how these experiences can affect a brand’s future.

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Always in beta

Always in beta

Mads Fuhr FrederiksenTeam Lead for Creative, Insights & Advisory Consultants at Valtech

What is the idea behind the category “Experimental” in the new Danish Digital Award? MARKETcommunity has asked chairman of that particular jury, Mads Fuhr from Valtech. His answer is exactly as quick and no-nonsense as he calls for product launches to be.

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Branded Utility - according to Mads Fuhr, Valtech

Branded Utility - according to Mads Fuhr, Valtech

Mads Fuhr FrederiksenTeam Lead for Creative, Insights & Advisory Consultants at Valtech

Digital provides great opportunities for those companies who are willing and able to adapt to constant change. Consumers demand smarter tools, better overview and more control, so when PostDanmark launched Mobilporto it was the most natural extension of their product portfolio. They simply digitalized this service to meet user needs of the new, digital era.

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Digitize or Die

Digitize or Die

Otto B. ChristiansenCEO at Danish Advertiser Association

MARKET has asked CEO Otto Christiansen from Danish Advertiser Association about Danish Digital Award and why his organization is one of the founders of this new award. In this article you can read his answers: Marketing has been undergoing major changes during recent years, perhaps greater than ever before. It is no longer a question whether to jump on the digital wave, but rather how much, where and how. It is a confused time with many paths into an unknown future. And as blissful Confucius said: "If you do not know where you're going, it does not matter which path you take."

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In 2015 a new Danish digital award puts spotlight on the advertiser's effort

In 2015 a new Danish digital award puts spotlight on the advertiser's effort

Bjarke StemannEditor at MARKET

If you’ve got the feeling that the world does not need more advertising awards, take a closer look at the new Danish Digital Award that will run for the first time in the spring of 2015. Backed up by The Danish Advertiser Association it presents an ambition to recognize advertisers persistent digital efforts rather than just clever and beautiful creative word done by agencies.

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Klaus Riskær’s keynote for DDA15 on digitalization
28:40

Klaus Riskær’s keynote for DDA15 on digitalization

Klaus Riskær PedersenEntrepreneur

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The opportunities right now for an advertiser’s point of view
02:18

The opportunities right now for an advertiser’s point of view

Christian BachDigital Director at Connected

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How to understand the DDA-category Managing platforms
02:54

How to understand the DDA-category Managing platforms

Martin MajlundGroup Marketing Technolist at Carlsberg GroupSimon ThorupEnterprise architect at Carlsberg Group

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How to understand viral marketing today
05:58

How to understand viral marketing today

Jacob StiglerNordic Cheif at Be On Nordic

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Why customer experience is so important today
03:00

Why customer experience is so important today

Kim SkjoldborgCEO at Dwarf A/S

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What is the value of Danish Digital Award
02:52

What is the value of Danish Digital Award

Otto B. ChristiansenChairman at Danish Advertiser Association

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How to understand digitalization today
07:47

How to understand digitalization today

Klaus Riskær PedersenEntrepreneur

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What is the point about an award as DDA15
02:57

What is the point about an award as DDA15

Mette DyhrChairman at Dansk Annoncørforening

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Jakob Stigler’s keynote for DDA15 on viral marketing
21:46

Jakob Stigler’s keynote for DDA15 on viral marketing

Jacob StiglerNordic Cheif at Be On Nordic

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