It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this is accomplished by stimulating the senses: background music, a familiar scent, or a particular composition of shapes and colours are all examples.
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I recently returned from a relatively rare business trip to Barcelona, Spain. Excited to be back in the market after a few years, I persuaded my client to take me on a tour of nearby stores.
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– I am sure that Amazon will open physical stores in the near future. This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
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The consumer wants a richer shopping experience. Technology is the answer. – In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden
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A relationship between two people takes time, effort and continuous relevancy. Building a real customer relationship with your brand is exactly the same. Read on and learn how to do so through Digital Shopper Marketing.
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The shoppers are still making their final decision in the shop, but the competition for campaign space is increasing. Therefore Rynkeby Foods has given their popular monkey a comeback to activate the shoppers through an involving viral campaign instead.
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