Spilder I penge på jeres messer?
De fleste virksomheder bruger en stor del af deres marketingbudget på deltagelse på messer. Messer er blevet måden at møde både potentielle nye kunder på samt hilse på gamle, eksisterende kunder.
LÆS MERE
Tag: B2B
Kunden i centrum er vejen til trusted advisor
I de professionelle rådgivningsvirksomheder, som jeg over en periode på 20 år har arbejdet i, har det gennemgående mantra været at udvikle loyale kundeforhold gennem at skabe merværdi – altså at levere mere værdi i samarbejdet end kunderne forventer.
LÆS MERE
The evolving marketing department
Marketing is an ever-changing field. Never more so than right now. Not only is marketing changing at a faster pace than ever before, but now, the way the marketing departments themselves are structured is changing.
LÆS MERE
Sociale medier er B2B-branchens (nye) bedste ven
I den seneste udgave af Market Community var der divergerende holdninger til sociale medier som markedsføringskanal for virksomheder i B2B-branchen. Netop det emne har jeg – ikke overraskende – også en mening om.
LÆS MERE
How to succeed at Social Selling
Even though social selling might sound like a simple philosophy, it can be a bumpy road to success. Some sales reps expect that marketing can ensure that social selling succeeds, which is a huge mistake.
LÆS MERE
Derfor er LinkedIn ikke spild af tid for B2B virksomheder
Nogle mener at marketing via sociale medier var spild af tid for de fleste B2B virksomheder, bl.a. grundet at aktiviteterne på de sociale medier er ressourcekrævende, at udbyttet ikke altid er nævneværdigt og at indsatsen derfor måske er bedre brugt på mere traditionelle marketingtiltag.
LÆS MERE
Why Social Media is a waste of time in B2B marketing
Social media always seems to create a lot of buzz, what’s trending, what’s not; everyone seems to be involved. But, if you are in B2B marketing, is there actually a positive ROI to be found from using social media? We often hear success stories – but how many of these are actually from the B2B side?
LÆS MERE
How to launch a successful Business Blog
My Boss Said Yes To The Blog: What Do I Do Now? In this article, the president of Riverside Marketing strategies, Heidi Cohen, will explain you step by step how to launch a successful blog for your workplace.
LÆS MERE
How blogging is an investment in relationship building
Is blogging for everyone and what does it really take? MARKET talked to the Danish consultancy company, Manto, about their blog named MANTOMANTO.
LÆS MERE
Blogging is also for online stockbrokers
Nordnet started their blog, Nordnetbloggen to get people to share information, experience and tips about investment. In this article the Country Manager at Nordnet Bank AB, Max Gandrup, will explain why a blog for an online stockbroker can affect and be a part of the business.
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