Spilder I penge på jeres messer?
De fleste virksomheder bruger en stor del af deres marketingbudget på deltagelse på messer. Messer er blevet måden at møde både potentielle nye kunder på samt hilse på gamle, eksisterende kunder.
LÆS MERE2024-10-30: Trine Frimand Rifsdal, Marketing coordinator, Vestergaard Company 2024-10-28: Una MacDonald, UX designer, sofacompany 2024-10-28: Yaroslava Orlova, Customer Relations specialist, Clayton Power 2024-10-28: Sofie Funch, Commercial Product & Marketing Specialist, Danish Crown 2024-10-24: Tobias Brun-Falkencrone, Head of Communication & Marketing, FC 2024-10-23: Mikkel Nielsen, Kontakt- & Marketingchef, Nørgård Mikkelsen 2024-10-23: Maria Linnebjerg, Marketingkonsulent, Fibia 2024-10-22: Anna Hildebrand Jensen, Marketing Content Manager, Danfoss Drives 2024-10-22: Lizette Kok, Senior Marketing Project Manager, Fibia P/S 2024-10-21: Stine Hofmann, Marketing koordinator, Centrum Pæle
Posted by Bo Ekkelund | Feb 22, 2016 | Artikler, #81 B2B & B2G Marketing |
De fleste virksomheder bruger en stor del af deres marketingbudget på deltagelse på messer. Messer er blevet måden at møde både potentielle nye kunder på samt hilse på gamle, eksisterende kunder.
LÆS MEREPosted by Charlotte Sørrig Zahll Larsen | Jan 20, 2016 | Artikler, #80 Customer Centric |
I de professionelle rådgivningsvirksomheder, som jeg over en periode på 20 år har arbejdet i, har det gennemgående mantra været at udvikle loyale kundeforhold gennem at skabe merværdi – altså at levere mere værdi i samarbejdet end kunderne forventer.
LÆS MEREPosted by Bo Ekkelund | Dec 27, 2015 | Artikler, #79 Digital Transformation |
Marketing is an ever-changing field. Never more so than right now. Not only is marketing changing at a faster pace than ever before, but now, the way the marketing departments themselves are structured is changing.
LÆS MEREPosted by Anders Lunde | Sep 28, 2015 | Artikler, #78 Social Marketing |
I den seneste udgave af Market Community var der divergerende holdninger til sociale medier som markedsføringskanal for virksomheder i B2B-branchen. Netop det emne har jeg – ikke overraskende – også en mening om.
LÆS MEREPosted by Nicolai Hæggelin | Sep 28, 2015 | Artikler, #78 Social Marketing |
Even though social selling might sound like a simple philosophy, it can be a bumpy road to success. Some sales reps expect that marketing can ensure that social selling succeeds, which is a huge mistake.
LÆS MEREPosted by Charlotte Sørrig Zahll Larsen | Sep 28, 2015 | Artikler, #78 Social Marketing |
Nogle mener at marketing via sociale medier var spild af tid for de fleste B2B virksomheder, bl.a. grundet at aktiviteterne på de sociale medier er ressourcekrævende, at udbyttet ikke altid er nævneværdigt og at indsatsen derfor måske er bedre brugt på mere traditionelle marketingtiltag.
LÆS MEREPosted by Bo Ekkelund | Sep 28, 2015 | Artikler, #78 Social Marketing |
Social media always seems to create a lot of buzz, what’s trending, what’s not; everyone seems to be involved. But, if you are in B2B marketing, is there actually a positive ROI to be found from using social media? We often hear success stories – but how many of these are actually from the B2B side?
LÆS MEREPosted by Heidi Cohen | Aug 19, 2015 | Artikler, #77 The Power of Blogging |
My Boss Said Yes To The Blog: What Do I Do Now? In this article, the president of Riverside Marketing strategies, Heidi Cohen, will explain you step by step how to launch a successful blog for your workplace.
LÆS MEREPosted by Anna Porse Nielsen | Aug 19, 2015 | Artikler, #77 The Power of Blogging |
Is blogging for everyone and what does it really take? MARKET talked to the Danish consultancy company, Manto, about their blog named MANTOMANTO.
LÆS MEREPosted by Max Gandrup | Aug 19, 2015 | Artikler, #77 The Power of Blogging |
Nordnet started their blog, Nordnetbloggen to get people to share information, experience and tips about investment. In this article the Country Manager at Nordnet Bank AB, Max Gandrup, will explain why a blog for an online stockbroker can affect and be a part of the business.
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