MARKET asked the former digital director of Connected, Christian Bach, what we can expect to see one or two years ahead in the digital business, and what the opportunities are from an advertisers point of view.
LÆS MEREThe marketing director of Royal Unibrew A/S, Stephanie Illgner was chairman of the jury for the DDA-categories, brand communication and building business. At the award show, MARKET asked Stephanie why those two categories are so important in the digital business today.
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The first year of Danish Digital Award went beyond all expectations. Last night creative people from companies, bureaus and agencies where gathered at VEGA to honour the best digital solutions of 2015.
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What is the idea behind the category “Experimental” in the new Danish Digital Award? MARKETcommunity has asked chairman of that particular jury, Mads Fuhr from Valtech. His answer is exactly as quick and no-nonsense as he calls for product launches to be.
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MARKET has asked CEO Otto Christiansen from Danish Advertiser Association about Danish Digital Award and why his organization is one of the founders of this new award. In this article you can read his answers: Marketing has been undergoing major changes during recent years, perhaps greater than ever before.
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– I am sure that Amazon will open physical stores in the near future. This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
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What’s the first thing that comes to mind when you think of EasyJet? Less than a decade ago the answer to that question would without any doubt have been: Cheap flights! Today, many things are different. EasyJet has worked hard on finding a unique position in the growing aviation market for so-called discount airlines
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Today’s digital world has forever changed the game for marketers across the globe. Not everyone seems to have learned the new rules yet. We spoke with Harvard Business School Assistant Professor and researcher, Thales S. Teixeria (Ph.D. in marketing), about the pitfalls and potential of Digital Marketing.
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I love data. Lots of data. Data, data, data. Data is so great, because it allows us to make smarter decisions, says Avinash Kaushik, the Digital Marketing Evangelist at Google. MARKET has talked to Avinash Kaushik about his long-lasting love affair with data and Web analytics – version 2.0.
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Whether it is flat screen TVs, computers or smartphones Samsung is known for its superior technology. And the new digital possibilities also play an important role in their marketing, where Samsung was the first in Denmark to integrate the new NFC technology in an outdoor campaign.
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