Next step for digital retailers is to open physical stores
– I am sure that Amazon will open physical stores in the near future. This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
LÆS MERE
Tag: E-Handel
Technology is key to giving consumers a richer shopping experience
The consumer wants a richer shopping experience. Technology is the answer. – In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden
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Why 55% of potential B2B buyers might not trust your website content
When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 2014 B2B Web Usability Report, we weren’t surprised by some of the results. For example, we already knew and were advocating to our respective clients that B2B buyers need marketing collateral in order to make purchase decisions. And, it wasn’t a shocker that buyers don’t like filling out forms that require them to hand over lots of information.
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We activate the shoppers through entertainment
The shoppers are still making their final decision in the shop, but the competition for campaign space is increasing. Therefore Rynkeby Foods has given their popular monkey a comeback to activate the shoppers through an involving viral campaign instead.
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Emotional mechanims in stores
It is a well accepted fact that using emotional mechanisms in-store is critical for increasing customer spend. It is also clear that this is accomplished by stimulating the senses in ways that could include background music, a familiar scent or a composition of particular shapes and colours.
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Keeping your e-business successful is like working on…
Dr. Jonas Ridderstråle is an author, professor and one of the world’s most influential and respected business thinkers and speakers. He has spent the last ten years giving people the competence, confidence and courage to think, feel and do things differently.
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Exploit your business’s online potential
Increasing online sales pose a challenge to retailers with physical stores, but how should they respond to the challenge? Jacob Lego Boye, consultant and author of the book, ‘Online Customer Service’, offers his views on what retailers must do.
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The digital shopkeeper
Successful business acumen is all about optimising digital business across the entire value chain. E-commerce has become much more than just having a webshop.
LÆS MERE
Consumers combine in-store and online shopping behaviors
In-store shopping is already being combined with online shopping. Consumers are merging the two without even thinking about it. The Internet offers far more than price comparisons and is becoming an integrated part of shopping behavior.
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Keep your promises
In less than five years, Zalando has grown from being a small online shoe shop operated from a shared flat in Berlin to become Europe’s leading online fashion retailer, offering more than 150,000 products from over 1,500 different brands.
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