Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about bloggin...læs mere

Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing...læs mere

Using a blog for your business website can be a great way to connect with customers and strengthen your brand. That’s why a busi...læs mere

Part 1 of 5: What is nudging Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his kn...læs mere

Part 2 of 5: What kind of problems or opportunities calls for nudging to be used? Pelle Guldborg Hansen, who is the behavioral ...læs mere

Part 3 of 5: How nudging fits into marketing as a discipline Pelle Guldborg Hansen, a behavioral researcher and the Chief Exec...læs mere

Part 4 of 5: What is your best advice to companies that will nudge customers to change behavior? Pelle Guldborg Hansen, a beh...læs mere

Part 5 of 5: What kind of businesses use nudging? Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at i...læs mere

Critical debates about the nudge approach as a policy tool are often about that nudging “manipulates peoples choices“. That go...læs mere