Just like learning a language, marketing is a skill that should be developed. Whether your organization has a $100 million dollar marketing budget or is struggling to afford software, it makes a lot of sense to make sure your efforts are being used in the right way. Marketing with a limited budget can help your team think inside out and become more effective at marketing.
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As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today’s savvy, agile consumer. Many companies (including Facebook) continue to invest heavily in mobile optimization, but others still seem hesitant to seriously consider deep-linking, responsive design, or geolocation.
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The future of marketing will be driven by data. This was the rather surprising result of our interviews with the heads of marketing at Maersk Line, Carlsberg Danmark and Secunia. Having expected our interviewees to talk about marketing automation, analysis, business intelligence or social media, their strong focus on data astounded us. Find out which skills they believe that marketing professionals of the future need to have, and get three important take-aways that will help any marketing professional.
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A high-frequency output of relevant, original content can have a measurable impact. Using real life examples, this article discusses how producing one’s own content can affect SEO and what the consequences can be of stopping.
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Brands and companies are constantly publishing content to an increasing number of channels. Many of those are digital, placing new demands on corporate communication toolboxes. Strong sound identities are expected to become significant competitive parameters in the communication of the future.
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– You can create and distribute all kinds of media: text, photos, illustrations, video, and voice, for free. Your target audience can find it, share it with each other and discuss it. You can track all of the activity. That’s content marketing, says Andreas Ramos when MarketMagazine talked to him in Silicon Valley.
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I’ve just returned from an 8-day trip to Europe, the last few days of which I spent in Denmark, where I spoke at the country’s first-ever content marketing conference. I felt warmly welcomed there—in part because I spent time with some truly warm and wonderful people. (That’s always the key to a great trip, isn’t it?) But I also felt welcomed for business reasons: The business culture seems so ideally suited to embracing content as a cornerstone of marketing, and I came away from both the event and the country feeling like there was a kind of perfect content marketing storm brewing there.
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If you’re a company looking to use social media and content in innovative ways, ask a teenager. And not because you want to market to teens (although you might), but because teenage behavior online draws a kind of road map to where marketing is going.
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When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 2014 B2B Web Usability Report, we weren’t surprised by some of the results. For example, we already knew and were advocating to our respective clients that B2B buyers need marketing collateral in order to make purchase decisions. And, it wasn’t a shocker that buyers don’t like filling out forms that require them to hand over lots of information.
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When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their traffic… and most would say I was wildly successful at it. For example, I was able to grow TechCrunch’s traffic by 30%, and I was able to grow Gawker Media’s traffic by an extra 5 million visitors a month. Although what I did may seem impressive… it really isn’t. All I did was tweak a few on-page elements, leverage social media and cross-link to grow my clients’ search engine traffic.
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