As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today’s savvy, agile consumer. Many companies (including Facebook) continue to invest heavily in mobile optimization, but others still seem hesitant to seriously consider deep-linking, responsive design, or geolocation.
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“Over the next decade, success or failure for consumer goods companies and retailers will be measured by the speed and thoroughness with which we’re able to adapt to change at all levels – global, national, local and personal.”
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Branding is irrelevant in the age of the social networks. The consumer wants facts, not a fictional story about a product, a brand or a company, says the American media theorist, public speaker and author, Douglas Rushkoff, in this interview with MarketMagazine.
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It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this is accomplished by stimulating the senses: background music, a familiar scent, or a particular composition of shapes and colours are all examples.
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Det er en udfordring for stort set alle der arbejder med E-mail marketing, at få kunder og webside besøgende til at tilmelde sig dit nyhedsbrev. Du kan selvfølgelig være så heldig at dine kunder og besøgende er ellevilde for at modtage dit nyhedsbrev.
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Brands and companies are constantly publishing content to an increasing number of channels. Many of those are digital, placing new demands on corporate communication toolboxes. Strong sound identities are expected to become significant competitive parameters in the communication of the future.
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I recently returned from a relatively rare business trip to Barcelona, Spain. Excited to be back in the market after a few years, I persuaded my client to take me on a tour of nearby stores.
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– I am sure that Amazon will open physical stores in the near future. This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
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The consumer wants a richer shopping experience. Technology is the answer. – In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden
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Mobile users spend 86% of their time in apps, not browsers, according to Nielsen. Marketers have wisely jumped on the bandwagon. A total of 47% of marketers have already developed an app, and 65% are investing in them now. The problem is most marketers are going about apps all wrong. Here’s why.
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