How to understand nudging
Part 1 of 5: What is nudging
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MERE#76 Nudging
When to use nudging
Part 2 of 5: What kind of problems or opportunities calls for nudging to be used?
Pelle Guldborg Hansen, who is the behavioral researcher and Chief Executive at iNudgeyou, shares his knowlegde on nudging in marketing.
LÆS MEREHow nudging fits into marketing as a discipline
Part 3 of 5: How nudging fits into marketing as a discipline
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREHow companies can nudge customers to change behavior
Part 4 of 5: What is your best advice to companies that will nudge customers to change behavior?
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREHow to see the potential in nudging
Part 5 of 5: What kind of businesses use nudging?
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MERE
So, when is it legitimate to nudge?
Critical debates about the nudge approach as a policy tool are often about that nudging “manipulates peoples choices“. That government tricks people to, in their unconsciousness, choose a certain choice.
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Nudging can backfire
In Sweden they have an alcohol monopoly, where only the store called Systembolaget is allowed to sell alcohol. Stated at Systembolagets webpage, it exists for one reason: “To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive.”
LÆS MERE
Nudge designs implemented: How to push people to joyfulness
Too many businesses aren’t focusing on what’s good for them. In this article the interior designer, Bettina Therese, will explain how she’s trying to change that by using nudging to “push” people to a more efficient and joyful everyday working life.
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Nudging: You have to understand behaviour in order to change it
Since its inception in 2008 Nudge has emerged as a prominent and effective strategy for policy development and generated new avenues for working with and understanding behaviour.
LÆS MERE
Internal Nudging: Leverage the full potential of your people and organisation
In a global world of massive complexity, constant changes, and increased diversity in our workplace, workforce and marketplace, the winning organisations are those who enable their people to change behaviour and be inclusive of diversity of perspectives – in an easy way. Most leaders support this.
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