From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for todayâ...læs mere

With 84 percent of consumers relying on their mobile devices while in stores to search for sale items, compare prices, find gift i...læs mere

Every advertiser should add mobile to their marketing mix – period. Mobile increases the overall performance of campaigns across...læs mere

Myth or reality? When in-store shoppers take out their smartphones, it means you’ve lost their interest. If you answered “real...læs mere

Customers don’t live in silos - they move throughout their days with smartphones in hand, serving as constant consultants for a ...læs mere

Designing a mobile-friendly website is critical, especially considering the various advantages that mobile optimization grants in ...læs mere

The internet is full of all kinds of hogwash. Sometimes you want to cut straight through the clutter and get genuine expert advice...læs mere

Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Text messaging is proving to be t...læs mere

I wonder what sort of device you’re reading this on? A laptop? Maybe you’re at your desk reading the words on a cinema-sized d...læs mere

So many mobile marketing options are available... But where does one start? Is SMS still relevant? Should you focus on mobile sear...læs mere

The amount of time people spend on a mobile device is growing 14 times faster than desktop usage, forcing brands to reimagine the ...læs mere

As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile co...læs mere