Digital provides great opportunities for those companies who are willing and able to adapt to constant change. Consumers demand smarter tools, better overview and more control, so when PostDanmark launched Mobilporto it was the most natural extension of their product portfolio.
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Myth or reality? When in-store shoppers take out their smartphones, it means you’ve lost their interest. If you answered “reality,” Google has news for you.
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Designing a mobile-friendly website is critical, especially considering the various advantages that mobile optimization grants in Google search results and conversion rates across devices.
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I wonder what sort of device you’re reading this on? A laptop? Maybe you’re at your desk reading the words on a cinema-sized display. Or – perhaps even more likely – you’ve got a smartphone in your hand and you’re thumbing through on your way to another meeting.
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The amount of time people spend on a mobile device is growing 14 times faster than desktop usage, forcing brands to reimagine the relationship with their customers.
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As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today’s savvy, agile consumer. Many companies (including Facebook) continue to invest heavily in mobile optimization, but others still seem hesitant to seriously consider deep-linking, responsive design, or geolocation.
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In this dialogue brought by MARKET, Trine Tirsgaard, Microsofts’s Director of Consumer Marketing in Western Europe, and Shai Idelson from agency SID LEE discuss their shared experiences with tech marketing, related challenges, and how they plan a departure from existing paradigms.
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The consumer wants a richer shopping experience. Technology is the answer. – In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden
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Mobile users spend 86% of their time in apps, not browsers, according to Nielsen. Marketers have wisely jumped on the bandwagon. A total of 47% of marketers have already developed an app, and 65% are investing in them now. The problem is most marketers are going about apps all wrong. Here’s why.
LÆS MEREClaus Stadel, User Experience Designer at Jyske Bank shows how to make a really great mobile site that rocks on your desktop too.
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