The shoppers are still making their final decision in the shop, but the competition for campaign space is increasing. Therefore Rynkeby Foods has given their popular monkey a comeback to activate the shoppers through an involving viral campaign instead.
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There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing work that you were paid for. This makes showing progress and improvements to the client very important. Trust me, clients are not going to keep send you checks if you can’t show how your efforts are improving their site.
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Websites are no longer just about expressing your message. They need to be designed to draw in visitors. And how do you do that? By first creating awesome, sharable content, and then getting people to share them. Here, having a contemporary, smartly designed website is not merely an advantage, it is mandatory. What’s more, with the rules of the game changing by the minute, what worked in 2013 will not be as successful in 2014.
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Today’s digital world has forever changed the game for marketers across the globe. Not everyone seems to have learned the new rules yet. We spoke with Harvard Business School Assistant Professor and researcher, Thales S. Teixeria (Ph.D. in marketing), about the pitfalls and potential of Digital Marketing.
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Social media marketing has come full circle – from a free-for-all, viral Klondike to a staid monetized, data-driven advertising activity in line with the rest of the increasingly complicated media plan. The time has come to take a step back and consider the fundamentals.
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Say content marketing, and most thoughts go straight to company blogs, social media marketing or web content. But there’s lot to learn from an early and extremely successful example of content marketing, the Michelin guide. MARKET asked Carl Stenson, Head of Communications at Michelin Nordic, to fill us in on how you build content on something exciting outside the actual product to market it – completely without talking about the less exciting product. Which in this case is something as unsexy as car tyres.
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– I think we are seeing a revolution in marketing, where marketing departments are starting to look like publishing organizations. There is really only one difference between a publisher and traditional business and that is how the money comes in, says the content marketing evangelist Joe Pulizzi in this interview with MarketMagazine
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You’ve probably heard of Red Bull. But have you heard of Red Bull Media House? Thanks to an audacious programming coup last October, you probably have. (And if you haven’t, you certainly will…)
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Content marketing is a strong candidate to buzzword of the year in 2013. But why is this term on the lips of every marketeer and communicator, and what hides behind all the talking? Here’s a snapshot of where content marketing is today, and why it isn’t just a trend that will be gone tomorrow.
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You can no longer interrupt your customers with sales messages or mediocre content they don’t care about. You need to create content they actually want to engage in. But how do you do that? MARKET has asked Joe Pulizzi, one of the world’s leading experts on content marketing. And his points are clear. Stop talking so much about your products and services and create consistently, sharable content instead.
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