Your Five-Point Mobile Marketing Checklist
So many mobile marketing options are available… But where does one start? Is SMS still relevant? Should you focus on mobile search? What about mobile banner ads and video?
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Tag: Social Media
Branding is dead
Branding is irrelevant in the age of the social networks. The consumer wants facts, not a fictional story about a product, a brand or a company, says the American media theorist, public speaker and author, Douglas Rushkoff, in this interview with MarketMagazine.
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A little more conversation…
Brands are topics of conversations on social media. No surprise there. But online conversations are less about the actual brands and more about the interests of people
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3 must-use Facebook ad tactics for 2014
Facebook is not only the most popular of the many social networks; it’s also the most prone to changes. What worked well just a few short months ago on the site may not be the best formula to try in 2014. Changes in the News Feed have been among the most recent from the site.
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The growing Social Media power of women
Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6%, and that women users are more active, tweeting on average more often than men
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10 blogging tips that increase shares & engagement
Are you getting enough traction with you blogging efforts on social media? Do your readers spend several minutes on your blogs or are they disappearing in seconds?
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How to build insightful customer relationships
A relationship between two people takes time, effort and continuous relevancy. Building a real customer relationship with your brand is exactly the same. Read on and learn how to do so through Digital Shopper Marketing.
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Why you’re doing social all wrong – and a few ideas to do it better
Social media marketing has come full circle – from a free-for-all, viral Klondike to a staid monetized, data-driven advertising activity in line with the rest of the increasingly complicated media plan. The time has come to take a step back and consider the fundamentals.
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It always starts with a digital idea
Whether it is flat screen TVs, computers or smartphones Samsung is known for its superior technology. And the new digital possibilities also play an important role in their marketing, where Samsung was the first in Denmark to integrate the new NFC technology in an outdoor campaign.
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Red Bull is in the (media) house
You’ve probably heard of Red Bull. But have you heard of Red Bull Media House? Thanks to an audacious programming coup last October, you probably have. (And if you haven’t, you certainly will…)
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