Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about bloggin...læs mere Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing...læs mere Using a blog for your business website can be a great way to connect with customers and strengthen your brand. That’s why a busi...læs mere Part 1 of 5: What is nudging
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his kn...læs mere Part 2 of 5: What kind of problems or opportunities calls for nudging to be used?
Pelle Guldborg Hansen, who is the behavioral ...læs mere Part 3 of 5: How nudging fits into marketing as a discipline
Pelle Guldborg Hansen, a behavioral researcher and the Chief Exec...læs mere Part 4 of 5: What is your best advice to companies that will nudge customers to change behavior?
Pelle Guldborg Hansen, a beh...læs mere Part 5 of 5: What kind of businesses use nudging?
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at i...læs mere Critical debates about the nudge approach as a policy tool are often about that nudging “manipulates peoples choices“. That go...læs mere In Sweden they have an alcohol monopoly, where only the store called Systembolaget is allowed to sell alcohol. Stated at Systembol...læs mere Too many businesses aren’t focusing on what’s good for them. In this article the interior designer, Bettina Therese, will expl...læs mere Since its inception in 2008 Nudge has emerged as a prominent and effective strategy for policy development and generated new avenu...læs mere In a global world of massive complexity, constant changes, and increased diversity in our workplace, workforce and marketplace, th...læs mere Do you ever feel you’re being influenced by things beyond your control? Well you’re not alone. In 2009 the UK government put t...læs mere You are probably familiar with the term “Nudging”; it has been thrown around a lot in relation to health initiatives and gover...læs mere During the last 40 years significant scientific progress has been made in uncovering the irrational psychological factors that sys...læs mere Cognitive psychology and behavioral economics have demonstrated again and again that small and apparently insignificant contextual...læs mere This very short guide to nudging is written by Cass R. Sunstein, who is seen as one of the founders of the concept, nudging. The g...læs mere
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