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I wonder what sort of device you’re reading this on? A laptop? Maybe you’re at your desk reading the words on a cinema-sized d...læs mere

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So many mobile marketing options are available... But where does one start? Is SMS still relevant? Should you focus on mobile sear...læs mere

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Just like learning a language, marketing is a skill that should be developed. Whether your organization has a $100 million dollar ...læs mere

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The amount of time people spend on a mobile device is growing 14 times faster than desktop usage, forcing brands to reimagine the ...læs mere

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As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile co...læs mere

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The future of marketing will be driven by data. This was the rather surprising result of our interviews with the heads of marketin...læs mere

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With an ever-increasing number of platforms and channels for companies to showcase and demonstrate their achievements, the need fo...læs mere

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“Over the next decade, success or failure for consumer goods companies and retailers will be measured by the speed and thoroughn...læs mere

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A high-frequency output of relevant, original content can have a measurable impact. Using real life examples, this article discuss...læs mere

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Branding is irrelevant in the age of the social networks. The consumer wants facts, not a fictional story about a product, a brand...læs mere

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It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this...læs mere

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Brands are topics of conversations on social media. No surprise there. But online conversations are less about the actual brands a...læs mere

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Generating quality leads is a top priority of most marketing departments in today’s B2B companies. Getting quality leads with a ...læs mere

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Det er en udfordring for stort set alle der arbejder med E-mail marketing, at få kunder og webside besøgende til at tilmelde sig...læs mere

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In this dialogue brought by MARKET, Trine Tirsgaard, Microsofts’s Director of Consumer Marketing in Western Europe, and Shai Ide...læs mere

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Facebook is not only the most popular of the many social networks; it’s also the most prone to changes. What worked well just a ...læs mere

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Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that wome...læs mere

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Are you getting enough traction with you blogging efforts on social media? Do your readers spend several minutes on your blogs or ...læs mere