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Brands and companies are constantly publishing content to an increasing number of channels. Many of those are digital, placing new...læs mere

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I recently returned from a relatively rare business trip to Barcelona, Spain. Excited to be back in the market after a few years, ...læs mere

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- I am sure that Amazon will open physical stores in the near future. This prediction comes from Robin Lewis who is the CEO of the...læs mere

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The consumer wants a richer shopping experience. Technology is the answer. - In the palm of almost every consumer is a smart phone...læs mere

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Mobile users spend 86% of their time in apps, not browsers, according to Nielsen. Marketers have wisely jumped on the bandwagon. A...læs mere

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- You can create and distribute all kinds of media: text, photos, illustrations, video, and voice, for free. Your target audience ...læs mere

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I’ve just returned from an 8-day trip to Europe, the last few days of which I spent in Denmark, where I spoke at the country’s...læs mere

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If you’re a company looking to use social media and content in innovative ways, ask a teenager. And not because you want to mar...læs mere

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When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 201...læs mere

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When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job w...læs mere

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A relationship between two people takes time, effort and continuous relevancy. Building a real customer relationship with your bra...læs mere

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The shoppers are still making their final decision in the shop, but the competition for campaign space is increasing. Therefore Ry...læs mere

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There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I w...læs mere

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Websites are no longer just about expressing your message. They need to be designed to draw in visitors. And how do you do that? B...læs mere

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What’s the first thing that comes to mind when you think of EasyJet? Less than a decade ago the answer to that question would wi...læs mere

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Today’s digital world has forever changed the game for marketers across the globe. Not everyone seems to have learned the new ru...læs mere

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Social media marketing has come full circle – from a free-for-all, viral Klondike to a staid monetized, data-driven advertising ...læs mere

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I love data. Lots of data. Data, data, data. Data is so great, because it allows us to make smarter decisions, says Avinash Kaushi...læs mere