Whether it is flat screen TVs, computers or smartphones Samsung is known for its superior technology. And the new digital possibil...læs mere

Do you remember when the logo of a brand plus a tacky line equalled the brand identity? The missions and visions were well hidden ...læs mere

Say content marketing, and most thoughts go straight to company blogs, social media marketing or web content. But there’s lot to...læs mere

- I think we are seeing a revolution in marketing, where marketing departments are starting to look like publishing organizations....læs mere

You’ve probably heard of Red Bull. But have you heard of Red Bull Media House? Thanks to an audacious programming coup last Octo...læs mere

Content marketing is a strong candidate to buzzword of the year in 2013. But why is this term on the lips of every marketeer and c...læs mere

You can no longer interrupt your customers with sales messages or mediocre content they don’t care about. You need to create con...læs mere

Danish companies are increasingly getting the taste for content marketing. According to recent research from the content agency Br...læs mere

Never before has the world seen as much content as today. Most people feel it’s too much content and are suffering from informat...læs mere

‘Støt Brysterne’ is one of The Danish Cancer Society’s largest fundraising campaigns. The primary goal is to raise money fo...læs mere

If you want to engage people in your brand, well, first of all you have to identify your audience and be of relevance to them. We ...læs mere

This fall 68.000 people went online and created their own McDonald’s burger, and more than 250.000 fans like, share and comment ...læs mere

The most trusted source of information about your company comes, not from you, but from your highly satisfied customer, says Rob F...læs mere

A recent study at Aarhus University aimed to test the true drivers and outcomes of customer engagement on social media. Get the v...læs mere

It is a well accepted fact that using emotional mechanisms in-store is critical for increasing customer spend. It is also clear th...læs mere

Dr. Jonas Ridderstråle is an author, professor and one of the world’s most influential and respected business thinkers and spea...læs mere

Increasing online sales pose a challenge to retailers with physical stores, but how should they respond to the challenge? Jacob Le...læs mere

Downtown was launched in May 2010, as the first daily-deal business in Denmark. Every day, members receive an email featuring new ...læs mere